ESTĒE LAUDER INTRODUCES TIME ZONE ANTI-LINE/WRINKLE EYE CREME


Estée Lauder broke new ground in skincare science with the introduction of Time Zone Line and Wrinkle Reducing Moisturizers, the first moisturizers developed to target and measurably reduce the appearance of lines and wrinkles, and help skin to behave in a younger way. Today, again inspired by the revolutionary science of cellular regeneration, Estée Lauder introduces the latest addition to the Time Zone franchise with its most age defying eye creme yet. Time Zone Anti-Line/Wrinkle Eye Creme features exclusive, advanced anti-wrinkle technologies that help dramatically diminish the look of lines and wrinkles, reversing the key signs of apparent aging around the eye area for a years-younger look.

On average, skin around the eyes is 4 times thinner than skin on the rest of the face and has few oil glands, leaving this delicate area especially vulnerable to moisture loss and environmental irritants. This lower resistance to everyday stresses means that skin around the eye area tends to accumulate more cellular damage than the rest of the face which leads to a faster appearance of aging. Time Zone Anti-Line/Wrinkle Eye Creme dramatically reduces the appearance of the key visible signs of aging around the eye area with three powerful anti-wrinkle technologies: Sirtuin EX-1 Technology, a NEW concentrated Tri-Hyaluronic Complex and a NEW Biomimetic Barrier Complex. Time Zone Anti-Line/Wrinkle Eye Creme is so effective that in clinical testing every single woman tested showed a reduction in the look of lines and wrinkles around the eyes in just 4 weeks.

THE AGE MEASUREMENT STUDY AND SKIN AGING:

Estée Lauder unveiled an unprecedented five year Age Measurement Study that quantitatively evaluated and identified the key markers that age skin the most. The study, which was conducted over five years, involved hundreds of women from ages 20 – 70. It not only identified patterns of aging, but also helped Estée Lauder scientists develop new, targeted technologies to address the key aging concerns of women.