Awareness Bracelet Craze Ever since Lance Armstrong started the silicone wristband craze with the discharge of his yellow “LIVESTRONG” wristbands, variant individuals worldwide have discovered a brand new and effective method of supporting their favorite causes. Nowadays, there’s almost every color imaginable situated on these ubiquitous silicone bracelets; every one performing their part in raising awareness for a multitude of diseases and causes. What will the longer term hold for this latest fad to require our society (and a plethora of others worldwide) by storm?
Modern Fad
Although silicone wristbands have become incredibly in style, it’s exceptionally difficult to argue that they’re the height of fashion. Even with the cachet factor, it’s essential to remember that they are created of rubber. Very few shoppers are choosing to wear their awareness bracelets to the ball or senior prom. However, this does not translate into these wristbands as being “unfashionable” either. Indeed, silicone wristbands became a “modern fad.” A fad, by definition, may be a “short-lived fashion…one thing that’s embraced very enthusiastically for a short time, particularly by many people.” Undoubtedly, many folks have enthusiastically embraced silicone bracelets. However, just how short-lived is this awareness bracelet craze?
From Fad to Mainstay
Straightforward market analysis reveals to us a dichotomy in the silicone wristband industry. Retail sales are beginning to lag, nonetheless manufacturers are producing silicone bracelets in record quantities, with no finish in sight. How is this doable? Simple. The fad is fading but a brand new, effective, and inexpensive mainstay has taken its place – the custom silicone wristband. Silicone bracelets have already proven themselves effective for fundraising. Currently, their totally customized cousins are proving even additional effective at targeting a selection of smaller causes, and they are creating a dramatic push into corporate promotions and trade shows. Custom silicone wristbands are being adopted by tiny non-profit organizations, large corporations, and everything in between as a strong tool for spreading their message, promoting their
complete, and asserting new product or maybe entirely new businesses. Is the key chain a fad? Is that the low mug, pen, calendar, mouse pad, or T-shirt a fad? No, this stuff are here to stay. Custom silicone wristbands are here to remain as well. Customized bracelets are a lot of than simply a easy promotional or fundraising item. They’re walking billboards. Human nature dictates that we share anything that we have a tendency to have received free with practically everybody we tend to meet. If we have purchased a custom silicone wristband to support our local sports team, church youth group