Over the last decade, there has been an explosion in the number of online jewelry retailers and every year more of the brick-and-mortar jewelry stores add an internet sales portal to their websites. Some of these stores new to the internet jewelry market include Tiffany and Co., Helzberg, Zales and the Shane Co. The Shane Co was established in 1971 and is known to be one of the premier jewelers in the United States. As a result Shane Co reviews tend to be overwhelmingly positive like most online jewelry store reviews. This is partially because the owner, Tom Shane, has made it his goal that the online purchase process be identical to the process in one of their 21 physical locations around the US.
Shane Co prides itself on providing diamonds, gemstones and pieces of jewelry such as necklaces, earrings and bracelets from the manufacturers so that their customers do not pay extra for charges from distributors. Because of this, Shane Co coupons are frequently found on the internet as the company can afford to give heavy discounts to customers since they are not to the massive markups due to the complicated jewelry industry network. In addition, Shane Co sales often provide some of the best deals on the internet.
However, there have been many complaints about the Shane Co, the vast majority of which have been about the quality of their jewelry. Numerous complaints specify defects such as diamonds falling out. Other complaints also include the fact that their gemstones are not what marketing and advertising campaign claim they should be.