Lima continued to build upon her portfolio, doing more print work for Maybelline, with whom Adriana Lima signed as a spokesmodel in 2003 and continues to work with, later appearing in the company's first calendar, along with Kemp Muhl, Jessica White, Julia Stegner, and Anna Wang. The calendar is a limited edition release for the 2009 year. Lima has also worked for notable fashion brands bebe, Mossimo, Armani, Bulgari, De Beers, FCUK, Intimissimi, Keds, Swatch, Versace, and BCBG. Adriana Lima also appeared on the covers and in the editorials of other fashion magazines such as Harper's Bazaar, ELLE, GQ, Arena, Cosmopolitan, Esquire, and many more. Her April 2006 GQ cover was the highest-selling issue that magazine for the year. Adriana Lima also appeared in the 2005 Pirelli Calendar and became the face of Italy's cell phone carrier, Telecom Italia Mobile, a move that earned her the nickname, "the Catherine Zeta-Jones of Italy