The superb fashion designers


The master of Italian style, Giorgio Armani, has gained a superb reputation in the fashion circles over the years by staying true to his strengths: impeccable tailoring, luxurious fabrics, and flattering, masterful cuts. What began as a maker of equestrian items has become an international symbol of style, money and good taste.


Style


Refinement is the name of the game here, from the leather equestrian-style boots a nod to the line's heritage to the silk scarves emblazoned with the famous Hermes print. Prada continues to break down the barriers of fashion, reinventing styles and creating trends by focusing on quality and flattery. Ferragamo has for years been the name found at the bottom of the most elaborate ensembles, since well-shod women and men around the world choose this line for its style and quality. While other designers are known for flashy styles and runway shows with un-wearable clothes, Valentino has maintained decades of success by offering the highest quality and the most exacting attention to detail in creating clothes ideal for special occasions.


The couture house sells only a very limited percentage of Haute Couture model garments to a contracting number of customers. The profits from this activity are negligible, amounting to less than ten per cent of gross profits of the couture name or even sometimes a loss. In turn, the ready to wear and couture house beauty industry employs a huge workforce for the many lower level sales of perfume and accessories. This makes large profits for the couture design house through the volume of mass market international sales