Brand owners and champions will hear personal strategies and candid insight on how brands find their niche in the market and develop themselves into successes. With discussions of brands ranging from indie to professional to multinational, this webinar will provide valuable information includinThree years ago Ms. Lima sat in the HBA marketing program sessions as an attendee absorbing everything she could to help her not only launch an independent beauty brand in this economy, but also survive and thrive! Today, IT Cosmetics has 40+ SKUs and is available nationwide in the US, Canada and Australia. Through true innovation, passion and really thick skin, Jamie has had ups, downs, struggles, victories and a whole lot of sleepless nights learning the ropes of retail, distribution, PR, Direct Response TV, product development and operating with the leanest of circumstances
As a senior marketer and innovator who focuses on thought leadership to drive vibrant and viable solutions to business and product challenges, Ms. Sturgess has been recognized as one of the Top 15 Women in Business by Ernst & Young and Pink Magazine and is the recipient of The Quantum Leap Award by the Advertising Women of New York (AWNY). She operates at a C-level having held positions as Vice President of Marketing & Strategy and Global Head of Innovation for GlaxoSmithKline. She has a proven track record in growing and managing brand portfolios and bringing remarkable innovation to the marketplace